Thursday, 29 June 2017



Busisiwe “Mabusana” Shibambo

Media Research Blog Entry No 2

Unique No: 879121

 
SOURCE NO 1

Title:  Doing Social research in a global context

DDC

Wagner, C. Kawulich, B & Garner M (2012)

 

Credible source to consult when developing research project in qualitative design

Many books have been written about qualitative research, others have critic it as positive way of conducting a research while others argue that the technique method of gathering data is not reliable and has a lot of loop holes. In this study the student will support the use of qualitative research as a creditable methodology that produces valid and trustworthy data.

Qualitative research is informed by the topic of study and the questions asked. Wagner, C., Kawulich, B & Garner M (2012:125) states that qualitative research question is not based on the right or wrong and therefore do not require statistical information as it is not meant to be quantified.

Qualitative research focuses on the questions of “how” and “why” because the intention is to understand the facts rather than measuring the relationship between variables.

Qualitative research questions require that the researcher engage on a personal level with participants who are the respondents to the questions and by so doing the research gets more insight on how people construct the social world. The greatest strengthen of qualitative research is that it provides rich and in-depth knowledge and clear data. Wagner et al (2012:126) explains that research design and methodologies are part of qualitative research located in a research paradigm. Wagner et al 2012:126 (Lincoln & Guba) state that paradigms represent what we think about the world but we cannot prove it.

In chapter 10, qualitative research design is explained in detailed.  The authors tried to define qualitative research as process of understanding the social and cultural context which shape different behavioural pattern. The world is constructed around human perspective of view.

The ways of collecting qualitative data rely on three basic data gathering technique –observation, interviews and document of artifact analysis. Wagner et al. 2012:133 indicates that each data-gathering technique is seldom used as a standalone approach. This enables the researcher to determine the data thereby increasing the trustworthy of the study as there is no interference.

These sources are credible as they are experts in the field of research methodology. They have written different books on research methodology.  Kawulich B is a visiting Professor at the University of Pretoria and has written numerous articles such as qualitative social science and field methods journal. Professor Garner is an Associate Professor at the University of Pretoria specialising in teaching research method and has contributed on the success of the book (Doing social research in a global context) in chapter 17 (Krathwohl 1993).

 

Wagner C is an Associate Professor in the Psychology Department at the University of Pretoria, South Africa an expert in Research Methodology and Teaching Research Methods.

 

SOURCE NO 2

Title: Research Design-Qualitative, Quantitative & Mixed Approaches

DCC/ISBN 978-1-4522-2609-5

Creswell J

According to Creswell J (2014) he states that Qualitative research is an approach for exploring and understanding the meaning individuals or groups attribute to a social or human problem. The process of a research involves emerging questions and procedures data typically collected in the participant setting data analysis individually building from particulars to general themes and the research making interpretive of the meaning.

Those who engage in this form of questions support a way of looking at a research that honours an inductive style, and focus on individual meaning and the importance of rendering the complexity of a situation. 

Constructivism is perspective typically seen as an approach to qualitative research Creswell 2014:  (Lincoln & Guba) are the latest writers to summarise the position of constructivism. Instead of starting a theory as in postpostivism inquiries generate or inductively develop a theory or pattern of meaning.

Creswell 2014: (Crotty) identified several assumptions in constructivism that human beings construct meaning as they engage with the world they are interpreting. Qualitative research tends to use open-ended questions so that participants can share their views.

 

SOURCE NO 3

Title: Mass communication research: Techniques, methods and applications

ISBN: 978-0-70217-710-1

Du Plooy GM (2009)

 

According to Du Plooy GM, (2009:30) indicates that qualitative research has been assigned many different labels such as field research, critical research, interpretative research, naturalism, ethnography, anti-positivist approach, alternative approach and constructivism. Regardless of all their meaning they all intend to interpret and construct the qualitative aspects of communication experience.


it is argued by sources that qualitative research is not concerned with quantifying the numbers however its intention is to get to the bottom of the problem. The researcher needs to be part of the subject and do what they do, feel what they feel. This means the research must have enough time for the research project in question as they will be spending time learning about the subject.

Between the 1940s and 1970s Modernists argued that knowledge could be acquired by discovering reality through the eyes of people who experience it. Qualitative research seeks to understand why and how? Why are people acting or behaving there way they do and why they do things there way they do. Du Plooy (2009:31) claims that the views of 1970s argue that knowledge and truth of reality can only be constructed and not discovered hence the development of critical theory.  

In theoretical assumptions Du Plooy use the Frankfurt School approach in mass media in a way that differed from that of qualitative paradigm. As a result of the school, the process of mass communication was seen as oppressive and manipulative. 

 

SOURCE NO 4

Title: Strategies for ensuring trustworthiness in qualitative research projects

Shenton AK

URL: https://pdfs.semanticscholar.org

 
Shenton A (2003:63) argues that trustworthiness of qualitative research is reluctantly criticise by many however Guba’s identifies four criteria that he believe should be considered by qualitative researchers in pursuit of trustworthy study as credibility, transferability, dependability and confirmability. Guba’s proposed constructs though it has been criticised by several writers such as Silverman who argues that qualitative researchers can incorporate measures that deal with issues while investigators such as Pitt have attempted to respond to the issue of validity and reliability in their own studies. Naturalistic investigators preferred to use different terminology to distance themselves from the positivist paradigm.

Shenton A (2013:64) asserts that positivist researchers is that of internal validity in which they seek to ensure their study measures or test what is actually intended. Lincoln & Guba argue that ensuring credibility is one of the most important factors in establishing trustworthiness. Meriam indicates that positivist work often lie in demonstrating that the results of the work at hand can be applied to a wider population. Since the findings of a qualitative project are specified to a small number of particular environments and individuals.
 
 

SOURCE NO 5

Title: Practical research: planning and design

Paul D. Leedy and Jeanne Ellis Ormrod 

ISBN10: 1-29-209587-3

 

Leedy P & Ormrod J (2016:269) states that qualitative research can be found in academic disciplines and can be argued that inquiry in any discipline begins in qualitative form when little information exists on a topic, when variables are unknown, when a relevant theory base is inadequate or missing, a qualitative study can help define what is important and what needs to be studied.

The methodology of a qualitative study may continue to evolve over the course of investigation. Qualitative research requires considerable preparation and planning. It therefore requires that the researcher be well trained in observation techniques, interview strategies and other data collection methods. In qualitative study, the specific methods you use will ultimately be constrained by the limits of your imagination.

A researcher may focus on a single case because of its uniqueness and exceptional qualities that can promote understanding or inform practice for similar situations. Qualitative research has indeed proved to be reliable method when coming to conducting a research on matters of why things are done in certain way.

 Why I find the sources credible

The five sources used above are well known in the field of teaching research and writing books on research methodology. They argue that qualitative research can be positivist and constructivism. It is believed that people perceive the world differently while others are influenced by the environment. Qualitative research seeks to investigate the causes of things to get to the bottom of why they are done on certain way. Its focus is not to quantify but is to find the reasons.  

 

 

Creswell, J. 2014. Research design qualitative, quantitative and mixed methods approach. London, UK: Sage

Du Plooy, GM.  2009. Communication research: techniques, methods and applications. Cape Town: Juta

Leedy, P & Ormrod, J (ed). 2016. Practical research: planning and design. Edinburgh Gate: Harlow

Wagner, C, Kawulich, B & Garner, M (ed). 2012. Doing social research in a global context. New York, NY

Welman, Kruger & Mitchell. 2005. Research methodology. South Africa, SA: Oxford University Press.

https://pdfs.semanticscholar.org/452e/3393e3ecc34f913e8c49d8faf19b9f89b75d.pdf

Friday, 26 May 2017

media research blog entry no1


Name: Busisiwe “Mabusana” Shibambo
Assignment 1: Qualitative Research, Textual Analysis and Ethics in Media Research
Media Research: Blog Entry No 1

Unique No: 879121


1.    INTRODUCTION

My name is Busisiwe aka “Mabusana” Shibambo. I was born and bred in a small town of Giyani, Limpopo Province. I remember back in the days when I would wake up early in the morning just to catch up Morning Live (Mlive) before I go to school. The late Mr Vuyo Mbuli was my role model and inspiration. He had a way presenting and reading news that made me want to listen to him. He style was different and unique to all news readers and journalist. Each morning I looked forward to his special greetings to his views and listens. He would read a breaking news story in a way that you feel part of the family and I desired that special gift in his career. He had ways with words there was no dull moment with him when his on air. Every day to him it was about touching people’s lives and brings hope. He made me fall in love and want to be on television and radio. As I completed my matric I immediately registered with the University of Free State and enrolled for a degree in Baccalaureus Artium (BA) Media Studies.

Reading the news and talk shows fascinated me and I could see myself being one of them (Vuyo Mbuli, Leane Mannas, Sophie Moekena etcetera).

The new media brought with it  lot of changes in communication industry and if you don’t equip yourself with what’s happening around you such as getting information and being inquisitive then you are out of the game in the media fraternity.  I decided to enrol for an honours degree in Media studies and Com4802 is one of the compulsory modules I have to study in order to meet the requirements for completing honours degree in Media. Though it is a compulsory module since I have started reading the tutorial letter I have discovered that it is actually a challenging yet interesting module to learn and discover the world of social media. 

As I reflect on research process, textual analysis, qualitative research and ethics in the media studies research I will also elaborate on the basic principles of how to conduct media research on a specific topic.

At the end of the year I believe I would have acquired enough knowledge to last me a life time, knowledge that will empower me as a media practitioner. I also believe that by doing the practical work in this case- blogging regularly will improve my writing and communication skills. Already I can see that blogging is improving my thinking capacity and my confidence.

 

2.    PURPOSE OF THE BLOG

The purpose of this blog is to provide space for students in order to engage and have robust discussion pertaining to issues of media research. Furthermore the blog will encourage students to read and think critically about topics of their interest such as qualitative research (University of South Africa 2017:21).  This blog will serve as a platform for students to share their feeling, thoughts and ideas of common topics for discussion and for feedback. This will also improve the thinking skills of bloggers and boost their confidence.

3.    REFLECTION ON RESEARCH PROCESS

According to Blankenship [sa] research process is a multiple-steps process where steps are connected with other steps in the process of conducting a research project. Every day in our lives we encounter research process. For example when you want to purchase a property you first do background checks (research) before you can actual make the decision of whether to buy or not. There are several steps that one needs to follow  based on research process principles such as: statement of the problem, generating a hypothesis, review of relevant studies, creating measures, choosing the sample, collecting data, analysing data and reporting results.

3.1 Qualitative research

According to Denzin and Lincoln (cited by Weman, Kruger & Mitchel 2005:8) indicate the aim of qualitative research method  is to establish the socially constructed nature of reality to stress the relationship between the student and the object of the study as well as to stress the value- laden of the inquiry. Qualitative research seeks to understand or investigate the nature of people such as why people behave there way they do and do things the way they do.  Wagner C, Kawulich B & Garner M (2012:126) states that to do this qualitative research employs a wide range of data gathering techniques such as interviews, focus groups, observation and many more.  This seeks the insights through structured, in-depth data analysis that is mainly interpretative, subjective, entertainer and diagnostic.

3.2 Textual analysis

Frey, L., Botan, C and Kreps, G (1999) indicates the textual analysis as the method of communication researchers use to describe and interpret the quality of a recorded or visual messages. In this instance text can be viewed as pictures on magazine covers, television, film, billboards, paintings and it could be words recorded on audio visuals, cassette or spoken. The most important thing is that text can be verbal or non-verbal but people are able to interpret by seeing or hearing.

 

3.3 Ethics in media studies and the core principles of qualitative research  

Christians [sa] suggest that the key role of the researcher is to understand that all questions are subjectively important. Meaning there are questions that might be uncomfortable to participant and therefore make them reluctant to participate on the research yet those question are still relevant in terms of gathering data that will be credible at the end of the research project. Researchers can use different strategies to develop ethical ways of dealing with gatekeepers during the research process. Gate keeper and community leader play a vital role in permitting the researcher to gain access into the community and conduct research.

There are ethical principles that a researcher must adhere to before conducting the research. It is crucial for the researcher to provide accurate information to willing participants about his/her intention of study and not deceive them as this might compromise the credibility of the research. It is only fair for participants to be told that they are part of a research project and to be clearly informed about all aspects of the research to easy their minds and fears. The researcher must also avoid making promises that they cannot keep as this might compromise the validity of the data gathered. Individuals who take part on the research project should do so willing and must sign a consent form without feeling pressurised, manipulated, threaten or being forced. Participants need to know that they can withdraw from a research project at any time they wish to without compromising their status. When appropriate, participant’s privacy and confidentiality should be protected and secured and the research should be based on facts and reality.

4.    CONCLUSION

Based on the literature review, the student observed the importance of textual analysis in media research. Text is interpreted differently by different cultural groups or society either in oral, written or recorded in an audio. Culture plays an important role in analysing text. Textual analysis forces the inventors of messages to adhere to ethical codes. According to the view of the student messages, pictures and films must be edited before is produced and sold to the audience to avoid offensive language and pictures that might harm the audience.  The creation of blog in this module will allow the student to gain confidence and freely share ideas and feelings on the topics of their interest, however for this purpose it will focus on academic research pertaining to media studies. This exercise provided the platform for the student to preparing to conduct qualitative research. 

 

 

 

 

 

 

SOURCES CONSULTED

 

Blankenship, D. [Sa]. Steps of research process: applied research & evaluation methods recreation.  [O]. Available


Accessed on 11/05/2017 

 

Christians, C. [Sa]. The ethics of being in communications context. SAGE: London. [O]. Available:


Accessed on 10/05/2017

 

Du Plooy GM (ed). 2009. Communication Research techniques, methods & applications. Claremont: Cape Town

 

Frey, L., Botan, C., & Kreps, G. 1999. Investigating communication: An introduction to research methods. [O]. Available


Accessed on 11/05/2017 

University of South Africa. Department of Communication Science. 2017. Media Research: Tutorial letter 101/0/2017 for COM4802. Pretoria  

Wagner, C, Kawulich, B & Garner, M. 2012. Doing Social Research a global context. New York, NY

Welman, C. Kruger, F & Mitchell B. 2005. Research methodology. Cape Town: Republic of South Africa  

Name: Busisiwe “Mabusana” Shibambo
Assignment 1: Qualitative Research, Textual Analysis and Ethics in Media Research
Media Research: Blog Entry No 1

Unique No: 879121


1.    INTRODUCTION

My name is Busisiwe aka “Mabusana” Shibambo. I was born and bred in a small town of Giyani, Limpopo Province. I remember back in the days when I would wake up early in the morning just to catch up Morning Live (Mlive) before I go to school. The late Mr Vuyo Mbuli was my role model and inspiration. He had a way presenting and reading news that made me want to listen to him. He style was different and unique to all news readers and journalist. Each morning I looked forward to his special greetings to his views and listens. He would read a breaking news story in a way that you feel part of the family and I desired that special gift in his career. He had ways with words there was no dull moment with him when his on air. Every day to him it was about touching people’s lives and brings hope. He made me fall in love and want to be on television and radio. As I completed my matric I immediately registered with the University of Free State and enrolled for a degree in Baccalaureus Artium (BA) Media Studies. Reading the news and talk shows fascinated me and I could see myself being one of them (Vuyo Mbuli, Leane Mannas, Sophie Moekena etcetera).
The new media brought with it  lot of changes in communication industry and if you don’t equip yourself with what’s happening around you such as getting information and being inquisitive then you are out of the game in the media fraternity.  I decided to enrol for an honours degree in Media studies and Com4802 is one of the compulsory modules I have to study in order to meet the requirements for completing honours degree in Media. Though it is a compulsory module since I have started reading the tutorial letter I have discovered that it is actually a challenging yet interesting module to learn and discover the world of social media. 

As I will reflect on research process, textual analysis, qualitative research and ethics in the media studies research I will also elaborate on the basic principles of how to conduct media research on a specific topic.

At the end of the year I believe I would have acquired enough knowledge to last me a life time, knowledge that will empower me as a media practitioner. I also believe that by doing the practical work in this case- blogging regularly will improve my writing and communication skills. Already I can see that blogging is improving my thinking capacity and my confidence.

2.    PURPOSE OF THE BLOG

The purpose of this blog is to provide space for students in order to engage and have robust discussion pertaining to issues of media research. Furthermore the blog will encourage students to read and think critically about topics of their interest such as qualitative research (University of South Africa 2017:21).  This blog will serve as a platform for students to share their feeling, thoughts and ideas of common topics for discussion and for feedback. This will also improve the thinking skills of bloggers and boost their confidence.

3.    REFLECTION ON RESEARCH PROCESS

According to Blankenship [sa] research process is a multiple-steps process where steps are connected with other steps in the process of conducting a research project. Every day in our lives we encounter research process. For example when you want to purchase a property you first do background checks (research) before you can actual make the decision of whether to buy or not. There are several steps that one needs to follow  based on research process principles such as: statement of the problem, generating a hypothesis, review of relevant studies, creating measures, choosing the sample, collecting data, analysing data and reporting results.

3.1 Qualitative research

According to Denzin and Lincoln (cited by Weman, Kruger & Mitchel 2005:8) indicate the aim of qualitative research method  is to establish the socially constructed nature of reality to stress the relationship between the student and the object of the study as well as to stress the value- laden of the inquiry. Qualitative research seeks to understand or investigate the nature of people such as why people behave there way they do and do things the way they do.  Wagner C, Kawulich B & Garner M (2012:126) states that to do this qualitative research employs a wide range of data gathering techniques such as interviews, focus groups, observation and many more.  This seeks the insights through structured, in-depth data analysis that is mainly interpretative, subjective, entertainer and diagnostic.

3.2 Textual analysis

Frey, L., Botan, C and Kreps, G (1999) indicates the textual analysis as the method of communication researchers use to describe and interpret the quality of a recorded or visual messages. In this instance text can be viewed as pictures on magazine covers, television, film, billboards, paintings and it could be words recorded on audio visuals, cassette or spoken. The most important thing is that text can be verbal or non-verbal but people are able to interpret by seeing or hearing.


3.3 Ethics in media studies and the core principles of qualitative research  

Christians [sa] suggest that the key role of the researcher is to understand that all questions are subjectively important. Meaning there are questions that might be uncomfortable to participant and therefore make them reluctant to participate on the research yet those question are still relevant in terms of gathering data that will be credible at the end of the research project. Researchers can use different strategies to develop ethical ways of dealing with gatekeepers during the research process. Gate keeper and community leader play a vital role in permitting the researcher to gain access into the community and conduct research.

There are ethical principles that a researcher must adhere to before conducting the research. It is crucial for the researcher to provide accurate information to willing participants about his/her intention of study and not deceive them as this might compromise the credibility of the research. It is only fair for participants to be told that they are part of a research project and to be clearly informed about all aspects of the research to easy their minds and fears. The researcher must also avoid making promises that they cannot keep as this might compromise the validity of the data gathered. Individuals who take part on the research project should do so willing and must sign a consent form without feeling pressurised, manipulated, threaten or being forced. Participants need to know that they can withdraw from a research project at any time they wish to without compromising their status. When appropriate, participant’s privacy and confidentiality should be protected and secured and the research should be based on facts and reality.

4.    CONCLUSION

Based on the literature review, the student observed the importance of textual analysis in media research. Text is interpreted differently by different cultural groups or society either in oral, written or recorded in an audio. Culture plays an important role in analysing text. Textual analysis forces the inventors of messages to adhere to ethical codes. According to the view of the student messages, pictures and films must be edited before is produced and sold to the audience to avoid offensive language and pictures that might harm the audience.  The creation of blog in this module will allow the student to gain confidence and freely share ideas and feelings on the topics of their interest, however for this purpose it will focus on academic research pertaining to media studies. This exercise provided the platform for the student to preparing to conduct qualitative research. 

 

SOURCES CONSULTED

Blankenship, D. [Sa]. Steps of research process: applied research & evaluation methods recreation.  [O]. Available
http://ww.humankinetics.com/excepts/excepts/ steps-of- research-process
Accessed on 11/05/2017 


Christians, C. [Sa]. The ethics of being in communications context. SAGE: London. [O]. Available:
http://dx.doi.org/10.4135/9781452243542.n1
Accessed on 10/05/2017

Du Plooy GM (ed). 2009. Communication Research techniques, methods & applications. Claremont: Cape Town

Frey, L., Botan, C., & Kreps, G. 1999. Investigating communication: An introduction to research methods. [O]. Available
http://mason.gmu.edu/~afim/html/teaching/courses/f03_comm250/fbk_chapters/09/pdf
Accessed on 11/05/2017 

University of South Africa. Department of Communication Science. 2017. Media Research: Tutorial letter 101/0/2017 for COM4802. Pretoria  

Wagner, C, Kawulich, B & Garner, M. 2012. Doing Social Research a global context. New York, NY

Welman, C. Kruger, F & Mitchell B. 2005. Research methodology. Cape Town: Republic of South Africa  

 

Busisiwe “Mabusana” Shibambo Assignment No 3: Writing an abridged research proposal Media Research Blog Entry No 6 Unique No...